week 11 - production for visual communicators - design workflow & novice to expert

 The diagram below shows the novice-to-expert-scale shown in the lecture:

I would describe my self as a beginner as I feel I have working knowledge of key aspects of practice, and can carry out straightforward tasks on my own and I do see things as a series of steps. To progress to the level of “competent”, I will need more background knowledge, have some long-term goals and do more analysis and planning so I can come up with more complex designs.

At first, I thought the way I worked was unorganised but after coming up with a design workflow to show the processes I go through I think that it is pretty organised. However, I feel that I should experiment with colour, font and images much sooner as it could help me to come up with more ideas:

week 10 - how text can influence emotions and change the context of an image

Barbara Kruger creates photo montage and uses text to give the images more meaning.

The text in the images is quite clear most of the time however the word “not” in the following picture is quite small and completely separate in the following image, this makes the viewer question their behaviour and actions.

Duane Michals uses a storyline along with a photograph, this provides the context of the photo and makes the viewer look twice at the image portrayed and think about what is happening in the photograph.

The story is handwritten which makes it seem more personal. It also provides the images more emotion and feeling
-----------------------------------------------------------------------------
Images from:
http://swindlemagazine.com/images/barbara-kruger.jpg

http://www.barbarakruger.com/art/thinking.jpg
http://wwol.inre.asu.edu/.images/barbara_kruger.jpg

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8-Wt3SSDfsZQXdxjl5OIQ84T6McSDgG9XKfwsgJpOTGwz-malS2As5XFbKtjkYPCS3PTRprbh3e-XgTzOD9myXDlRxK-YpDipKL1CmI0mp57j2iKdsE9dVIdt_QfIVdam4RRkLA_YHH8/s400/duane+michals+salvation.jpg
http://raymondormaza.com/Images/PhotoProof1.jpg

Week 9 - development of creative thought - overcoming mindsets & ideational fluency

Getting rid of assumptions and approaching problems with an open mind are a key part of creative thinking. This can be done by using similes, metaphors and analogies by making an association between objects.
A simile uses likeness to establish a connection where as a metaphor equates the two objects, making the connection more direct. An analogy compares 2 or more completely different things and makes their resemblance in to something similar.


Ideational fluency means ideas that fulfil certain requirements. This can be achieved through tools such as Classification, Brainstorming and Mind-mapping. These tools are used to create a quantity of ideas.
Classification is where ideas can be organised by recognising obvious as well as hidden meanings to create connections. Brainstorming is an opportunity to develop spontaneous thinking and generate more ideas where as mind-mapping allows you to organise the thought processes, and show associations between different thoughts.

I use mind-maps to organise what features to include in a piece of graphic design. Here I have looked at what would be important in a website to assist new students with the university’s learning resource, Moodle;

 ----------------------------------------------------------------------------------
Images from: